About Us

Samuel Seaton, known affectionately as Sam to his mates and clients, has always been a bit of a trailblazer in the fitness world. With over two decades of experience, Sam has seen it all – from the latest fitness fads to the tried-and-true methods that never go out of style. His journey in the industry has been marked by a relentless drive to innovate and inspire. This drive culminated in a personal triumph in 2020 when he achieved his goal to qualify for KONA, an exhilarating experience that ignited a desire to share the thrill of fitness racing with more people—leading him to his latest venture, Paladin Fitness.

This isn’t just another fitness brand; it’s Sam’s vision of bringing the thrill of competitive fitness races to everyone, not just the elite athletes who usually dominate these arenas. By focusing on inclusivity and community, Paladin Fitness aims to break down the barriers that often deter people from participating in fitness challenges, inspired by Sam’s own transformative journey and the unforgettable adrenaline rush of achieving a pinnacle fitness goal.

Before Paladin Fitness became a reality, Sam poured his passion and expertise into FitStop Morningside, a fitness centre that quickly became a local favourite for its welcoming atmosphere and effective training programs. As the owner, Sam has always emphasised the importance of creating a space where everyone, regardless of their fitness level, feels supported and encouraged to reach their goals. This ethos is evident in every aspect of FitStop Morningside, from the diverse range of classes to the personalised coaching.

Sam’s approach to fitness is holistic, prioritising not just physical strength and endurance but also the mental resilience and community bonds that come from working together towards common goals. With Paladin Fitness, Sam is set to expand this inclusive and supportive fitness community even further, making the race to fitness an exciting and accessible adventure for all.